piano.io
Piano set out on a mission to put the power of data and logic in the hands of every businessperson. And to do this, they envisioned a comprehensive platform for understanding and activating data that is powerful, simple, and beautiful.
To effectively address this critical need in global business, Piano focuses on growth. They put their client and their team at the center — their job is to enable them to do their best work. They are their guide and their coach.
They believe that their community of customers can increase the platform’s utility and value, and they will nurture that community in order to broaden the positive impact they can make.
subscription optimization
At Piano, I led optimization projects that improved subscription experiences for top publishers like Forbes, Fortune, and Business Insider. I worked closely with cross-functional teams to put data-driven strategies into action, refining customer journeys and boosting conversions. From intelligent pricing to personalized offers, I helped clients adjust their subscription models to better meet their audience’s needs. My main goal was to simplify processes and support teams in delivering results that drove both engagement and revenue growth.
Piano’s proprietary likelihood modeling:
While at Piano, I worked with developers and customers to create, optimize, and roll out the proprietary machine learning algorithm LTx, to predict customer behavior and tailor user experience. LTx encapsulated LTS and LTC (Likelihood to Subscribe & Likelihood to Churn). This took rigorous testing and training and was a collaborative effort between Piano and our partners to release a reliable model that clients could validate with data. I partnered with clients like Business Insider, The Daily Beast, Fortune, and Inc Magazine as part of our beta testing program to test and roll out new features like LTx.
Client software implementation
I managed software implementation projects for big-name clients like Forbes, Fortune, and Inc. Magazine, making sure everything went smoothly as they transitioned to the platform. I worked closely with cross-functional teams to match technical capabilities with client needs, kept projects on schedule, and tackled any obstacles along the way. By staying in constant communication and offering expert advice, I helped clients integrate tools for subscriptions, payment processing, and data analytics into their systems. I ensured successful launches that not only met business goals but also gave clients the freedom to focus on growth and innovation.